Toyota Motor Corporation
HUD Concept Design
Toyota has a strong presence in the off-roading community. To further cement their position they plan on creating the world’s first built-in HUD specifically designed for off-roading. The augmented reality display will allow users to have a better experience off roading by allowing them to keep their eyes on the unpaved path.
UX Design Team: Freddy Castillo, Lead Designer | Lyon Huang, UX Strategist | Zulema Vera, Project Manager